Summer in Full Colour campaign

Client / Block & Chisel

Summer in Full Colour is an escapist seasonal campaign inspired by the energy and palette of the Amalfi Coast. The challenge was to create aspirational, Mediterranean-style scenes that still felt distinctly Block & Chisel — warm, crafted and true to our product identity.

With no location shoots possible, I built a complete visual asset library using AI image generation, precise prompt-directing and traditional retouching. Every image in the campaign was AI-generated and refined to maintain consistent lighting, palette and styling, allowing us to place real B&C pieces into beautifully imagined settings without losing authenticity.

The result was a cohesive, uplifting summer story that expanded what was possible without physical shoots while staying true to the brand’s handcrafted identity.

  • Conceptualised a colour-driven summer campaign built around three Mediterranean-inspired palettes. In the absence of location shoots, I created detailed moodboards, scene references and a styling framework that blended aspirational travel cues with Block & Chisel’s crafted, textural identity.

  • Built a complete visual asset library using AI image generation, supported by hands-on retouching to integrate real product photography with imagined Mediterranean settings. Developed detailed prompts to achieve natural lighting, sophisticated palettes and a cohesive aesthetic across all images. Produced lifestyle scenes, colour-edit visuals and product-led compositions for digital, print and in-store use.

  • Executed the campaign across web, social and retail channels using an entirely AI-generated visual library — a first for the brand. Integrated the assets into homepage banners, emailers, social content, in-store displays and product-page hover states, ensuring each touchpoint felt aspirational yet distinctly Block & Chisel through consistent palette, lighting and styling.

The results

Campaign kit

I built a full campaign kit in Illustrator and Adobe CC Libraries so the design team could apply it across all touchpoints — website, paid media, newsletters and in-store screens. Global styles made updates seamless throughout the month-long rollout.