I’m a Cape Town–based Creative Director with a background in multidisciplinary brand design and illustration. Over the past several years, I’ve led the creative direction for Block & Chisel, one of South Africa’s most established furniture and décor brands — guiding everything from hands on campaign creation and art direction to overseeing photographic shoots, 3D rendering, styling, and digital design.

My work bridges concept and execution. I translate brand essence into cohesive visual language — from large-scale campaigns and collection identities to subtle refinements in tone and texture. I collaborate with designers, photographers, 3D render artists, and UX teams to ensure every output reflects both the brand vision and high end craft.

My leadership style is vision-driven but grounded in execution. I set a clear creative direction and high standard for quality at the start of a project, then empower the team to explore within that framework. Clarity, communication, and respect form the foundation of how I work — I believe that a motivated, collaborative studio culture produces the most inspired results.

I’m drawn to design that feels crafted, cohesive, and enduring — work that tells a story and stands the test of time.