From dark and moody to light and dreamy, each Block & Chisel Signature collection has its own distinct visual tone. I developed cohesive creative languages for each, ensuring every collection felt unique yet unmistakably part of the Block & Chisel world.

Inspired by the Block & Chisel dalmatian logo, the Black Dot Sale brought the dog to life through playful illustrations and weekly offers. A quirky, campaign-wide rollout that stretched across social, website and in-store, turning Black Friday into a month-long story.To create an engaging

A lifestyle campaign capturing the spirit of summer through concept development, styling, and art direction. I directed the full production process — from shoot to post — and managed the campaign lock up creation and rollout across social media, newsletters, and digital advertising.

In collaboration with Isoflow, I am helping redefine Block & Chisel’s online experience — bridging brand storytelling with UX design. From moodboards to mockups, I guided the creative process to align design functionality with the visual brand identity.

A cross-platform campaign celebrating the Block & Chisel brand’s heritage. I developed the creative lock-up and led styling and execution across website, paid media, and social channels to deliver a unified visual story.

We’re creating a full digital catalogue for Block & Chisel’s locally made ranges — showcasing product variations without the need to produce and photograph each one. Working with external render artists, I am directing the creation of 3D product twins that precisely match our studio lighting, tone, and texture to achieve brand-level realism and seamless integration with our catalogue across all digital platforms.